Besides its new hardware ideas AdCart and AdSlide EXPRESSO has filled up its advertising package with its new AdManager which comprises some valuable analysis and management tools which help to manage and control advertising campaigns and to proof what they pay for. Supported by the RFID transponder which is standard on EXPRESSO baggage carts it is now possible to record, check and evaluate advertising campaigns based on the “moving billboards” by observing them every day, week, and month.